8/1/2023 0 Comments Premium retail planogram![]() We are now into our 6th year since the Safeway fascia disappeared from our high street forever and despite initial teething troubles caused by a great number of matters, the ‘indigestible meal’ has been digested, the company has recovered sales and ‘optimised’, consolidated and rebranded under Marc Bolland and now it’s foraying into diversification and growth with Dalton Philips. Premiumisation has never been a word associated with Morrisons hammered in the press when the working class hulk of Morrisons took away Middle England’s love in Safeway, they did away with the pizza counters, the lines that people bought (not enough people bought them though!) and brought in (to hoots of derision) a Pie Counter! Pies! Honestly, how northern thought the typical shopper of a Safeway.
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